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Valina Experience the Look of Love with the Valina Bridal Collection! The Look of Love refers to the eternal promise made by a couple on their wedding day. This is represented by our signature diamond set on the side of the ring shanks. When the engagement ring and band are worn together, the two diamonds line up, signifying the joining of the couples lives together! This exciting collection allows you to purchase a designer engagement ring without sacrificing quality or style. When two lives join together as one, they represent the eternal bond of marriage: The Vow of Commitment. Embod... SHOP NOW Victorinox Swiss Army Knives The company Victorinox In 1884, Karl Elsener opened his cutler’s workshop in Ibach-Schwyz. At this time Switzerland was still one of the poorer countries in Europe. In the early years Karl Elsener worked to combat poverty and unemployment in the Schwyz basin, creating jobs and helping stem the flow of emigration. In 1891 he supplied the soldier’s knife to the Swiss Army for the first time. He went on to develop the Swiss Officer’s and Sports Knife – now the iconic Swiss Army Knife – in 1897, creating the foundation for a flourishing company that would be a... SHOP NOW Pendants & Necklaces View all Pendants & Necklaces including Genuine Diamonds and Sterling Silver Pendants & Necklaces SHOP NOW Monogram & Personalized Jewelry View all Monogram & Personalized Jewelry including Monogram & Personalized Accessories , Monogram & Personalized Earrings , Monogram & Personalized Rings , and Monogram & Personalized Necklaces SHOP NOW Men's Wedding/Fashion Rings View all Men's Wedding/Fashion Rings including Meteroite Rings SHOP NOW Vintage Inspired Silver Styles View our Vintage Inspired Silver Styles at George & Co. Diamond Jewelers. SHOP NOW Earrings View all Earrings including Diamond earrings, Engraved earrings, Diamond Studs, Sterling Silver Earrings , and Gemstone Earrings SHOP NOW Scott Kay For 25 years, Scott Kay has been acclaimed the foremost authority in bridal and fine fashion jewelry. Industry polls confirm Scott Kay is the number one best-selling bridal brand. Fellow celebrities often are adorned by Scott Kay's hand-perfected fine fashion platinum designs, offered in "Art of Man" hand-woven wristwear, neckwear, cuffwear, key fobs and more. You must see and feel a Scott Kay design for yourself to truly experience the precession and intricate features within each and every hand forged selection. Scott Kay's vast popularity is due in part to an intense pas... VIEW COLLECTION Swiss Army Knives View our Swiss Army Knives at George & Co. Diamond Jewelers. SHOP NOW Colore | SG Among the Colore | SG collections, you will find the finest examples of colored gemstones from around the world, set in sterling silver and sterling silver & 18k gold designs that enable you to express yourself through any occasion and throughout your life. Originally The Lorenzo Collection, Colore | SG presents our world of color where you can find your personal style. Explore our world of wonder, and share in the delight of rich color, luxurious beauty and accessible design. SHOP NOW Men's Fashion Jewelry View our Men's Fashion Jewelry at George & Co. Diamond Jewelers. SHOP NOW Order Gift Card View our Order Gift Card at George & Co. Diamond Jewelers. SHOP NOW Scott Kay Cobalt Every SK Cobalt wedding band reflects a standard of art and luxury worthy of being passed down from father to son, for generations to come. Through clean and contemporary designs, SK Cobalt wedding bands are so white and bright that they are indistinguishable from the whiteness of other precious metals. The beautiful, mirror-like shine of these wedding bands ensures a luxurious feel that will last for generations, without ever tarnishing or fading. Freedom of hand-sculpted expression gives limitless artistic opportunities to create cobalt wedding bands that evoke strength, masculinit... VIEW COLLECTION Allison Kaufman Allison-Kaufman Company, in business since 1920, is one of the oldest and most respected diamond jewelry manufacturers in the United States. Our family owned business has had a commitment to manufacturing the best in fine diamond jewelry for nearly a century. Our quality and workmanship is unsurpassed and our styling is legendary. Our knowledgeable and experienced staff selects only the most brilliant diamonds to be meticulously hand set into exquisite, handcrafted Allison-Kaufman diamond jewelry. VIEW COLLECTION Dizeo The name, DIZEO, comes from the Spanish root word for "deseo" or desire. True to its intent, Dizeo fulfills every woman's deepest desire to own a piece of jewelry with truly unparalleled craftsmanship and mesmerizing brilliance. SHOP NOW Crown Ring The special moments in life that take your breath away are few and far between. That's why longtime friends Thierry Bellisha and Haimy Mann set out to celebrate these milestones by founding CrownRing in 1999: a collection of spectacular bridal jewelry that bring happily ever after to life. But what's in the name? The founders believe that when a couple gets married they are king and queen of their world, able to reign over their new life. Hence, the crown. VIEW COLLECTION Wenger Watches View our Wenger Watches at George & Co. Diamond Jewelers. SHOP NOW LeStage Convertible Bracelets View all LeStage Convertible Bracelets including Bracelet to be used with Clasps SHOP NOW Gold Wedding Bands View our Gold Wedding Bands at George & Co. Diamond Jewelers. SHOP NOW Personalized Family Jewelry View all Personalized Family Jewelry including Mothers/Grandmothers Rings and Mothers/Grandmothers Necklaces SHOP NOW LeStage LeStage has been creating high quality jewelry products in precious metal since 1863. This heritage of craftsmanship has continued for generations, providing customers with the best that can be achieved. High standards of workmanship guarantee that you will be delighted with your jewelry and that, like a well-worn memory album, it will become a cherished family heirloom. Whether 14K gold or sterling silver, your LeStage Convertible Collection jewelry offers satisfaction and pride of ownership. SHOP NOW Beverley K Established in 1999 by Morrie Knopp, Beverley K is a prominent brand among fine jewelry retailers. The company is renowned for stunning vintage reproductions, brilliant detail work, full customization services, and old-world craftsmanship. Master artisans design and fabricate, polish, engrave and mill Beverley K Jewelry by hand. Every design is available in 14K and 18K white, rose, and yellow gold, as well as platinum. The collection distinctively embodies enduring grace, style and beauty; there is nothing quite like Beverley K. VIEW COLLECTION NEW ARRIVALS! View our NEW ARRIVALS! at George & Co. Diamond Jewelers. SHOP NOW Pearls View our Pearls at George & Co. Diamond Jewelers. SHOP NOW Rings View all Rings including Anniversary & Diamond Fashion Bands, Sterling Silver & Simulated Stone Rings, and Gemstones Rings in 14K Gold SHOP NOW Religious Jewelry View all Religious Jewelry including Crosses and Religious Medals SHOP NOW Bellarri The Mademoiselle Collection by Bellarri enchants and captivates the senses with its gracious style and majestic alignment of the world's finest multi color gemstones. You make the memories... Bellarri keeps them alive. VIEW COLLECTION Bridal Jewelry View all Bridal Jewelry including Engagement Rings, Mens Wedding Bands, and Ladies Wedding Bands SHOP NOW Diamond Marriage Symbol The Three Stone Diamond Marriage Symbol will help you celebrate in the most meaningful and romantic way possible. Two interlocking circles are a universal sign of your marriage. The Three beautiful diamonds represent your past, your present and your future together. Say I Forever Do, perfectly! SHOP NOW Bracelets View all Bracelets including Sterling Silver Bracelets SHOP NOW Wenger Watches By Victorinox Victorinox products are conceived, designed and built to accompany us all through life. Purposeful, reliable, their functional aesthetic appeals to our rational side. But they also conquer our hearts, in the sense that they seem always to deliver more than we expect of them. Victorinox product embodies the spirit of the legendary Original Swiss Army Knife. Emerging from Karl Elsener's cutlery workshop in 1891, it remains to this day an icon recognized the world over as a symbol of quality, functionality and continuous success. SHOP NOW